Best SEO Competitor Analysis Tools in 2024

PR-CY – is a multifunctional service for SEO website analysis that helps webmasters and optimizers improve the visibility of their websites in search engines. The service offers a wide range of tools for both basic and in-depth SEO analysis.

Free PR-CY plan

The free plan in PR-CY is quite limited: you cannot compare your site with competitors’ sites, 10 limits are available per day. However, even 10 limits per day is enough to check the basic SEO optimization of your website.

PR-CY paid plan

The paid plan in PR-CY provides many more features than the free one. For example, in the “Initial” tariff the number of limits is increased to 3000 per month. Thanks to such a number of limits, you can safely use AI tools. In addition, all paid plans allow you to compare your site with competitors. In the “Initial” tariff, the number of competitors per project is 2.

Moz Free SEO Tools – it’s a set of free tools designed to give you a basic understanding of the SEO health of your website and your competitors. However, it won’t provide you with the same depth of features as some paid SEO competitor analysis tools. But it can be a valuable starting point, especially for small businesses or those just getting started with SEO.

Domain Analysis

Enter a link to any site and instantly see SEO metrics like top pages, keyword rankings, competitive analysis and more.

Link analysis

Examine your competitors’ backlinks, find broken links to your site, check backlink spam scores and more.

Keyword analysis

Use the largest and most accurate search keyword database to discover and prioritize the best keywords for your site.

Ubersuggest – This is a tool with free and paid plans that offers limited competitor keyword research, backlink analysis, and top organic traffic pages for a domain.

Free Plan

Ubersuggest free plan offers limited access to features. You can see multiple key metrics for each keyword. To see the full data, you will need to update your plan.

Paid plans

Ubersuggest offers two paid plans: Individual and Enterprise. The Individual plan costs $29/month and gives you access to all features. The Enterprise plan is individually priced and designed for large businesses.

Semrush – is a powerful all-in-one SEO platform that offers comprehensive competitor keyword research, backlink analysis, organic traffic estimation, and competitor ranking tracking.

Position analysis

The service allows you to track the site’s position by keywords in Yandex, Google and other search engines, as well as the dynamics of their changes.

Competitor analysis

Semrush provides tools to compare your site to competitors’ sites on key SEO parameters.

Competitor keyword analysis

Semrush allows you to find out what keywords your competitors are using to promote their sites.

Ahrefs – is an SEO platform that helps SEOs and marketers improve the visibility of their websites in search engines. This platform offers a wide range of tools for SEO analysis and keyword research.

Site analysis

Ahrefs allows you to conduct a comprehensive SEO audit of your website, including technical parameters, search engine indexing, penalties, link profile, content and usability.

Competitor analysis

Ahrefs provides tools to compare your site to competitors’ sites on key SEO parameters.

Selection of keywords

Ahrefs helps you find relevant keywords for your site based on their frequency, competition, and commercial appeal.

Analysis of competitors’ advertising campaigns

Ahrefs allows you to analyze your competitors’ advertising campaigns in Yandex.Direct and Google Ads.

SpyFu – is a platform that offers a wide range of tools for keyword analysis, backlinks and ranking.

Keyword Research

SpyFu allows you to see what keywords your competitors are using to rank in search engines.

Organic traffic analysis

The service shows you how much organic traffic your competitors are getting for their keywords.

Keyword trends

SpyFu allows you to track changes in search volume and keyword competition over time.